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CLEAN meets J-BEAUTY
Our younger beauty consumers are searching for more clean & conscious beauty formulas. The 3 collection highlight formulas based on clean beauty principles while infusing it with J-beauty sensorials for a stress-free & indulgent experience.
Coming Clean on Cleansing
Natural cleansing collection that uses only 100% plant-derived polyglyceryl fatty acid esters (PGFAEs) as key surfactants. Ingredients are RSPO compliant and/or COSMOS-certified. Finished Formulas have a naturality origin index of 99% (ISO16128).
Emulsion Design
Special focus on emulsification techniques and surfactant assembly mechanisms (micellar, D-phase, bicontinuous, etc.) to create new cleansing product designs.
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Tutorial Videos
D-phase Emulsification Method with PGFAE.
Natural Micellar Water Technology
VITAMANIA
Younger consumers are more engaged to their health and wellness and they are looking for clean and efficacious skincare formulas. This collection showcases our oil-soluble vitamin derivatives in innovative formats that provide robust stability with high visual appeal. Finished Formulas have a naturality origin index of > 98%. (ISO 16128).
Emulsion Design
Special focus on clean emulsion design (oil droplet emulsion , nanoemulsions, alpha-gel, etc.) to provide effective stabilization of our oil-soluble vitamin derivatives while providing social-media ready visual appeal.
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Tutorial Videos
A gel-to-oil nanoemulsion that stabilizes oil-soluble Vitamin B6 and hydrogenated retinol to boost skin's inner hydration & youthful bounce.
A cushiony nanoemulsion oil-in-toner that stabilizes esters of Vitamin C & Vitamin F for total hyperpigmentation control
An alpha-gel balm that stabilizes moisturizing murumuru butter and esters of Vitamin A and Vitamin F for skin recovery while you sleep
KIRIE: Shadow & Brilliance
Kirie is an old Japanese tradition of papercutting that plays with contrast or negative space to create shapes or dimensions on a single sheet of paper.
This base & point make-up series allows the user to have a subtle play with light and shadows to reveal a healthy looking skin.
Showcase formulas below have a natural origin index of >89% (ISO16128).
Embrace the Natural
Achieve a barely-made look with just 3-5 products. These formulas also address the current reality of wearing make-up under a mask.
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Tutorial Videos
A priming emulsion with a touch of color to even out skin tone. Radiance enhancing botanicals & triple ceramide complex for skin health.
A watery foundation that does not "cover" but illuminates tired or stressed skin.
Enriched with a powerful pore-reducing ingredients: Asian multiflora rose.
