The "W" Concept WHAT IS OUR PHILOSOPHY?

Nikko Chemicals has always promoted the “W” concept in make-up which was to combine the immediate effect of POWDERS with the long-term improvements brought about by ACTIVE ingredients. This 2016, we introduce the third concept which is the BASE which are selected emulsifiers or dispersions that unify the whole make-up concept in terms of texture, performance or formulator benefit.

We have selected several formulations (some classic formulas were revived and some trendy & playful were developed) and all of them is a marriage of two or all three concepts to create formulas that hopefully, consumers will find pleasure and value. Please enjoy our formulas!

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  • Contents
  • PRIMER
  • POWDER
  • FOUNDATION
  • EYE
  • CHEEK
  • LIP